top of page
01 : What is DASH?
DASH Fan Engagement is an e-commerce platform where sport teams can sell merchandise.
sports team portal
teams.winwithdash.com
Team portal to add items, manage item bidders and buyers
fans e-commerce site
Customer portal to bid for auctions and buy items
02 : Project Overview
How can we make DASH better?
We can improve the Product Fulfillment, the Team Experience, and the Fan Experience.
03 : User Research for Market Goals
What we learned
The biggest issue was the confusing checkout process.
As a result, shipping labels needed to be bought separately from items, making purchases more difficult.
Micro-inconveniences like this were really affecting DASH and sport teams' reputations.
04 : Product Changes
Fulfillment Options Tab
sports team portal updates
Sports teams can create default, pre-selected pickup and shipping options.
Adding Items
sports team portal updates
When creating new inventory items, teams can now choose shipping options from a list of defaults, or create new ones.
UI Changes
sports team portal updates
Iconography and Color Selection were updated to better meet industry standards.
Buying Auction Item
fan and customer portal updates
Buyers can now select from these options, rather than buying shipping separately.
05 : What happens next?
It's important to recognize the opportunity of growth that you can provide a company by being able to create a better reason for users to engage with a product.
Conversion rates are higher, directly influencing company profits, because a better UX means a better ability to present company services and what those services can do for you.
After development, metrics measured out for a a 22% drop in support related tickets from customers, and a 16% increased seller satisfaction, likely to continue rising once effects are more realized.
Get in touch for more details
Other Projects
bottom of page